B / 01Blog

Notes for better websites.

Practical writing about ecommerce, analytics, search and the technical decisions behind websites that earn their keep.

Business visibility in Google AI Mode: what works and what is just a myth

An evidence-led audit for AI Mode and AI Overviews, without llms.txt, special schema, or unsupported visibility promises.

Measure the checkout funnel correctly, remove avoidable friction, and build a recovery sequence that protects consent, customer trust, and margin.

A revenue-focused plan for ecommerce SEO covering crawlability, categories, product data, performance, measurement, and realistic prioritisation.