Notes for better websites.
Practical writing about ecommerce, analytics, search and the technical decisions behind websites that earn their keep.
The European Accessibility Act and your website: who is in scope and what to do
A practical guide to the European Accessibility Act for small business websites: scope, the microenterprise exemption, and a proportionate first project.
Winning direct bookings: what an independent hotel website must actually do
How an independent hotel can build a website that earns direct bookings: channel costs, booking engine integration, trust and a journey checklist.
A practical WCAG 2.2 website audit beyond colour contrast
Combine automated checks, keyboard testing, user journeys and representative sampling without mistaking a quick review for certification.
Website migration without avoidable SEO loss: redirects, testing and monitoring
Plan a domain, CMS or URL migration with a complete inventory, redirect map, launch controls and evidence-led post-migration monitoring.
Website speed: how to read PageSpeed without chasing 100
Separate real-user evidence from a Lighthouse test, diagnose Core Web Vitals, and fund the performance work that removes genuine friction.
Business visibility in Google AI Mode: what works and what is just a myth
An evidence-led audit for AI Mode and AI Overviews, without llms.txt, special schema, or unsupported visibility promises.
Recovering abandoned carts with GA4: a practical technical plan
Measure the checkout funnel correctly, remove avoidable friction, and build a recovery sequence that protects consent, customer trust, and margin.
Ecommerce SEO: fix the system before writing more product copy
A revenue-focused plan for ecommerce SEO covering crawlability, categories, product data, performance, measurement, and realistic prioritisation.